San Francisco Chronicle - Active users of Facebook likely already suspect what has emerged as a topic of intense discussion in the technology blogosphere this week. News Feed, the social network's most popular product, is facing an identity crisis. News Feed is the always-fluctuating compilation of status updates, news articles, videos and advertisements that greet Facebook's 1.2 billion users when they log into the service. In March, Zuckerberg announced with great fanfare a face-lift for the News Feed that would attempt to make it a true personalized news source, emphasizing a diversity of high-quality content and relevant updates from family and friends. Users are more likely to click on viral posts from sites like Upworthy and Buzzfeed, creating "a sort of tabloidized version of Facebook where 'junk food stories with LOLcat art' do insanely well and show up more often," according to a source quoted in Isaac's piece.
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