PC World - Facebook, in a move poised to give a major boost to its position as a mass media platform, will soon start placing video ads into usersâ feeds.A small number of the siteâs 1 billion-plus users will begin seeing video ads this week on both desktop and mobile devices as Facebook tests the format, the company said Tuesday. The ads will begin playing automatically as they appear on screen, but without sound. The sound can be turned on by clicking or tapping on the video.There will not be a way to prevent the ads from playing, but people can scroll past them and the video will stop playing, Facebook said. Additional content will appear at the end of the video that users can click on.On mobile devices, the videos will be downloaded only when the person is on a Wi-Fi network, so there is no additional data consumed, the company said.To read this article in full or to leave a comment, please click here
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